Insights & Research
Data-driven insights can advance equity and opportunity across the economy.
Data-driven insights drive change. We conduct in-depth surveys of business owners and the people they employ to bring their voices into the conversation and glean actionable insights that advance innovative solutions to advance equity and opportunity across the economy.
Job quality improvements for small employers can strengthen businesses and ensure economic prosperity is broadly shared across the workforce.
Capital is the lifeblood of businesses. We generate insights into the capital needs of small business owners who they trust and where they turn to improve how access to capital can be improved.
We take the pulse of business owners, researching the challenges and opportunities facing entrepreneurs and how they can overcome them.
October 24, 2023
Reimagine Main Street, in partnership with 14 other national business organizations, has released initial findings from a new survey of businesses and their experiences with corporate and government contracting.
July 26, 2022
To better understand how small employers think about job quality, Reimagine Main Street and Common Future surveyed Asian American Pacific Islander, Black, Latino/a, Native and white small business owners. The survey results illuminate how business performance shapes job quality, and point to strategies that should be pursued to improve job quality for millions of workers.
June 13, 2023
In this second annual survey of who small businesses trust, we sought to better understand capital needs of small business owners and to assess confidence in their ability to meet those needs.
May 19, 2022
The last two years have taken a tremendous toll on small businesses and challenges persist for many entrepreneurs. We surveyed small business owners to assess confidence in their ability to fund common business needs and measure their trust in various sources of capital.
September 27, 2022
The last two years have taken a tremendous toll on small businesses and challenges persist for many entrepreneurs. We found small employers are optimistic, but small employers were hard hit by the pandemic and are still experiencing headwinds.
May 25, 2021
We set out to fill the gap in insights into attitudes and preferences toward vaccinations of small employers, especially AAPI-, Black-, Hispanic- and Native-owned small businesses.
March 1, 2021
There is a gap in available data reflecting absolute and relative experience and policy preferences of AAPI-, Black-, Hispanic- and Native-owned small businesses, as the pandemic disproportionately affects small businesses and communities of color, and the new administration and Congress are currently debating a range of policy responses.
December 10, 2020
Reimagine Main Street partnered with the Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship, the US Black Chambers, and the United States Hispanic Chamber of Commerce, to conduct the largest survey to date of business owners of color on the impact of the Covid-19 pandemic on their businesses.
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